Chevy Silverado advertisement, Essay Example | Topics and Well Written Essays - 500 words

Chevy Silverado advertisement, - Essay ExampleLuther king Jnr in the commercial as the theme song progresses with the words I believe there is a envisage for everyone is aimed at provoking the mind of the potential customer that the Silverado is their dream auto. It is in addition a car for the stainless American population black or white. The use of the images of Armstrong on the moon shows it can be viewed as a truck of prestige. The landing of man on the moon was a prestigious occasion for America. The engineering science involved in doing it could also suggest that the Chevy is a technologically advanced truck. There be images of the hurricanes devastating effects with an older make of the Chevy being used for the reconstruction. This portrays the Chevy gull as reliable trucks.The three historical events have all brought the American people together. It could be in varied fronts but their happening has brought a sense of unity to the country. The Martin Luther King brough t the fight for civil rights and won the fight against racial segregation. This united the American races. The landing on the moon for the first time also brought Americans together in pride. The hurricanes that have devastated the people of America have also seen the country unite in agony and gloom. The larger picture is that the car is a unifying factor. They show the Silverado as a car with rich history and indispensible value.Chevy has used these events in their commercial effectively but not accurately. If the events were to stimulate the buyers, they should have had more emphasis laid on them. The events should have been played slowly. The commercial is very troubled paced and has a very busy theme with so many clips flashing by. However, the average American should substantiate the context.Apart from the used historical events, Chevy could have considered the use of the bombing of the W.T.O. It would have portrayed the fomite as a strong truck against the background of th e falling houses. This would not be any different from the Hurricane