L’oreal and the Globalization of American Beauty

MGO403 HW4 <LOreal and the Globalization of American Beauty> How did LOreal become the worlds largest beauty comp each? What was the role of acquisitions in the growth? The global strategy of Loreal started first from European countries want Austria, Italy, and the Holland providing hare care and hair color products. After the launch in the USA, they decided to expand their food market share by mainly M&A of many similar but dash smaller companies. With proper acquisition strategy everywhere the years, they finally became the largest company in beauty industry. LOreal offers consumers worldwide American and French concepts of beauty.Are there any limits to the national beauty images it can globalize? in that respect may be some limits for Lorear to go more worldwide even if they have huge branches and offices over the world. I think it may be related with racial issues. The society for minority is changing winged than ever before, but still, the majority of American and European countries are white but Asian, African American, and Hispanic. Thus, if they rightfully care about optimal globalization in all ways, they should probably consider making their modify strategy in other markets (minorities)What are the global opportunities for Kiehls? What are the limits, if any? Even though Kiehls were taken over by Loreal through M&A, their products are not easy found at many stores, unlike there are so many producsts of Lorean in any store. And this is mainly because their products line are simply expensive targeting luxury market, so I think if they rightfully want to go global they should find proper way to make their products easily available to the customers through mega-stores like walmart, or target.