The Abel Corporation Essay Example | Topics and Well Written Essays - 750 words

The Abel Corporation - Essay ExampleOur strong brand name and state of the art development capabilities are connected to providing our customers with the greatest value in power tool performance that is available.Our customers have shape up depend on our power tools to be there when it counts. They have come to know Able Corporation as the leading innovator in the power tool business. Whether its home repair or an industrial application, if theres a tune to be done, you will find Able doing it.Management StrategyI. CorporateA. One family1. digest marketing efforts on most profitable linesa. inflate cordless lines2. Generate greater communication between departments3. Seek investors for plant upgrades4. Concentrate on innovationa. Primarily battery design and hybridB. flipper Year1. Develop brand recognition2. Expand retail distributiona. Wal-Mart, Home Depot, Lowes3. Seek new technologya. Batteries and Hybrid design4. Complete the renovation and overhaul of manufacturing faci litiesC. Ten Year1. Reach global markets2. Become the recognized leader in power tool innovation3. Reinvest in expansionII. useable and BusinessA. One Year1. Generate greater control over metrics2. Set departmental goals3. Research establishing Strategic Business UnitsB. Five Year1. Have all departments working with the same data2. Reduce costs by improving efficiency3. Have scheduling systems in place for risque volume production4, Establish SBUs to meet expansionC. Ten Year1. Integrate global operations2. Develop employee expertise to approach new marketsIII. utilitarianA. One Year1. Initiate market researcha. Find out who is buying our productsb. Target their needs2. Develop a plant renovation/ fill-in plan3. Upgrade IT system to facilitate consistent data between departments4. Legal department strategy for protecting new designs5. Human Resources develop a plan to stabilize the workforceB. Five Year 1. Target our marketa. Enhance brandingb. Improve distributionc. Research int ernational potential2. Concentrate on new product developmenta. Improved tool design and functionalityb. Battery hybrid design3. Arrange financing for expansion4. Legal cater to gain international expertiseC. Ten Year1. International marketing campaign2. Human Resources provides a diverse global workforcea. International gross revenue force BibliographyClarke, S. (2001). Information systems strategic management An integrated approach. London UK Routledge.Lasserre, P. (2002). Global strategic management. Gordonsville, VA Palgrave Macmillan.Lawrie, G. (Ed.). (2004). Strategic performance management. Bradford, UK Emerald Group Publishing Limited.Scalet, S. (2005, July). Five steps to an powerful strategic plan. CSO . Retrieved February 4, 2007, from